Ybf is about sharing the magic, the secrets, the products, the tools, the know how. Stacey schieffelin, former international ford model and makeup guru, is often dubbed “the girlfriend in rollers” for beginning her live, on-air tv appearances wearing no makeup, going from bare to beautiful while being broadcasted in over 150 million households in the USA, UK, Canada and Australia. Beauty is not the only thing that comes naturally to stacey. Her lovable, down-to-earth personality and warm-hearted connection to her viewers (her girlfriends) is what truly makes stacey so successful. She is devoted to her audience and wants to empower the world one girlfriend at a time by redefining the limits and values of what it means to be “beautiful” inside and out while using “beauty as a tool”. Ybf products are universal and made for all skin tones. It’s all about being inclusive - never exclusive. Ybf products are 100% paraben-free formulas infused with an exclusive Ybf smart active immune complex, enriched with extracts from the earth. This complex helps skin look radiant and younger-looking. When your skin is stressed by UV damage, air pollution, smoking, etc. This innovative complex acts as your personal skin monitor to trigger your immune system to help protect against environmental damage. Stacey urges all of her girlfriends to unearth their carefree, confident and can-do attitude. Lining your gorgeous peepers is key to creating an ultimate defined look. Ybf automatic dual-ended eye liners are emollient enriched formulas with a sponge tip applicator for soft blending. The soft consistency leaves a smooth, creamy perfect line every time. So soft you don’t even need a steady hand – effortless and luxurious application. You can even use your liner into your crease as an eye shadow when blended out. Rock those gorgeous doe eyes, girlfriend.