All the right kind of drama.
Features a special compound that swells up and surrounds each lash strand in a tube - a physical sleeve - of its very own.
Each application adds a new sleeve, coating each lash, building an ever-thicker cocoon of rich, beautiful color, and creating s-tube-pendous, non-smearing volume.
Non-clumping, smear-free (and therefore skin-friendlier). Why? Because instead of applying layers of looser pigments across a swath of lashes, it creates a clean, "sealed" tube around each lash.
Easy to remove: if one way to reduce the risk of irritation is to prevent contact with skin (via raccoon eyes), another is to avoid the need for turpentine-like removers. This mascara dissolves in warm water; a few splashes and the tubes slip right off.