This Matte Pomade is a water based hair product that goes into your hair easily and helps you achieve any style you want. You will be able to style your hair without that tugging and pulling effect you may be used to with other mattes out there. When it’s done setting it drys to a completely matte, no shine finish. This pomade is perfect for everything from pompadours to more natural looser styles. It’s a hair product that is supremely versatile.