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*** The source of Glycerin is not specified by the manufacturer and could be from Coconut Derivatives (does NOT exclude all fragrances) or Soy or Zea Mays (Corn)
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Product Description

No bleach necessary! Lasting, bold color so rich it doesn’t need bleach. Deposit bold, head turning shades on brown hair. Amp up the color by pre-lightening hair or applying to pre-lightened hair.

Ideal for: Medium brown to pale blonde hair and previously bleached hair.
Best for brunettes looking for a bold color without the bleach. 

Hang tight. We're thinking.