WHAT IT IS:
A creamy shampoo for all hair types, including coarse and color-treated hair
WHAT IT DOES:
Many shampoos (and even shampoo/conditioner hybrids) cleanse the hair by stripping it with detergent, then compensate for the damage with conditioner, says Purely Perfect founder Michael Gordon. This wash skips that first step, lifting dirt and oil gently with essential oils that also smooth the hair.