N IVEA's exclusive Hydra IQ technology supports skins own hydration network to unleash deep, non-stop moisture that lasts more than 24 hours.
NIVEA MEN Maximum Hydration Body Lotion boosts the moisture level in the skin and intensively moisturizes. Specially formulated for men with dry skin, this lotion with Hydra-IQ technology absorbs in seconds with no greasy after feel.