Say hello to naturally friendly activated charcoal fluoride-free whitening toothpaste. This black paste is thoughtfully formulated with high-quality ingredients that whiten naturally and gently without peroxide.The activated charcoal works as a natural detoxifier to polish and clean, whiten, remove surface stains and freshen breath. Hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized) and made in the USA. Brush and greet freely.Fluoride-free. SLS free.