Finally, lip color that won’t kiss off. Discover 4 sheer-to-stay shades that are moisturizing, stray-proof, smooch-proof, and fade-proof. Formulated with all the benefits of a lip treatment, Water Lip Stain leaves lips soft, hydrated and incredibly comfortable. You customize the result—from a just-kissed look to high voltage color. The more coats, the deeper the color intensity. Kiss-kiss, hooray!