Brylcreem has helped men look their best because it leaves hair soft, healthy and manageable without the stickiness of gels or sprays or the greasiness of pomades. Brylcreem is alcohol-free, so it won't dry your hair. The look is timeless, yet right on the cutting edge. It's brilliantly classic. Replenishes and conditions hair after shampooing for healthy-looking shine. Styles hair for touchable, light hold.