blinc is the original liquid eyeliner invented to form a water-resistant "layer of color" that contours your eyes. Since blinc eyeliner is not a cosmetic paint, it cannot smudge, run or flake - even if you cry or rub your eyes. The intense color creates a dramatic look that lasts all day. Only when you are ready, the layer of color will effortlessly slide off your skin into your hand with only the combination of water and gentle pressure. No harsh makeup remover is required.