Great color with less odor. Creates natural-looking color over time. Helps reduce the appearance of cellulite. Compare to Jergens Natural Glow Firming Daily Moisturizer for Fair to Medium Skin Tones (This product is not manufactured or distributed by Kao Corporation, owner of the registered trademark Jergens). Beauty 360 Sunless Glow Daily Moisturizer hydrates skin as it gradually creates natural-looking color, This firming formula is enriched with elastin and collagen to help reduce the appearance of cellulite for smooth, tighter-looking skin. It absorbs quickly and leaves you with a radiant glow without an unpleasant sunless tan scent. For fair to medium skin tones. With daily use, your skin will reach the desired color in about one week. Continue to use daily to maintain warm, healthy-looking color.