Temporarily protects and helps relieve minor skin irritation and itching due to one more of the following: poison ivy, oak or sumac; insect bites; rashes; eczema. Beauty 360 Soothing Bath Treatment for itchy, irritated skin is made of 100% pure colloidal oatmeal - a long recognized ingredient that relieves itching naturally. In this unique bath product from Beauty 360, colloidal oatmeal is milled to an ultra-fine powder. When dispersed in water, this powder forms a soothing milky bath. After bathing, skin becomes softer and smoother, and itchy, sensitive skin is relieved. Beauty 360 Soothing Bath Treatment works as a natural cleanser and cleans the skin without soap. Surface soils adhere to the ultra-fine colloidal oatmeal particles and gently rinse away. Beauty 360 Soothing Bath Treatment provides temporary skin protection and relieves minor irritation and itching.