Made from 100% natural baking soda to deep clean between teeth & gums and neutralize plaque acids. Essential oils sourced from natural North American peppermint – to freshen breath. Free from Artificial sweeteners and dyes, SLS, preservatives, parabens, and peroxide. Naturally-sourced calcium to protect and repair enamel, while baking soda naturally whitens teeth. Fluoride toothpaste deep cleans and penetrates between the teeth and along the gum line to remove plaque and help prevent cavities.